Fundraising in the Digital Age

Oftentimes, members of the Jaycee are also involved in nonprofit organizations – serving either on executive boards or as volunteers. In the past, volunteers spent time making direct phone calls, organizing letter-writing campaigns and even going door-to-door – all in the name of fundraising. It’s no secret that people spend millions of dollars online every year, but now organizations are hopping on the bandwagon and taking advantage of the ease of fundraising online.

In an age where interest in direct mail is waning insignificant and more ever people than have an online social media presence, it would be impractical not to take your fundraising efforts digital. Whether you have a direct site that donations can be made to, like The Salvation Army or WWF, or you have a special project in mind and want to start a Kickstarter, billions of dollars are raised by online campaigns every year. Not only is it an easier practice, it also saves your organization expensive overhead costs.

Are you looking for a way to increase your online contributions? You don’t have to have a mainstream cause to create interest. Check out this article from online digital resource Mashable for some inspiration on starting your online social media fundraising campaign. Are you a Jaycee that participates in local fundraising efforts? Don’t forget to visit your local chapter’s Facebook page to help kick off your fundraising efforts!