How a Company YouTube Channel Helps Your Reputation

Does your company have a YouTube channel? Is it actively creating videos and posting them to that channel?

If not, then you may be missing one of the most important reputation management tools that is available today. Here are a few reasons why you need to start incorporating video into your strategy.

SEO, SEO, SEO

Dominating search engine results is a huge cornerstone of online reputation management. It’s harder to rank individual, text based web pages. Videos, however, rank extremely well. Google owns YouTube and is inclined to favor the content. And there is always less competition in the video sphere.

If you have four or five videos you can end up filling up most of the first page of Google without much effort at all, especially if those videos are properly optimized. And each video counts as a separate entry for the Search Engine Results Page, which means you add to your digital firewall while building your brand.

Videos Build Trust

Videos are the next best thing to getting in front of someone face to face. People are far more inclined to trust and believe people that they can see and hear. You gather up a bit of the “television mystique” for yourself. If people see something on television or on video they tend to believe that the people they are seeing are credible, interesting, and even glamorous. These are all positives that are very helpful to your business.

Videos Go Viral Faster

Often, viral marketing works against you, working to spread inflammatory rumors or defamatory content faster. When you embrace the power of video you can use the power of viral marketing to actually support and improve your reputation. Truly useful and entertaining videos are far more likely to get shared than an entertaining blog post is. Each time someone else encounters your great video content you are given the opportunity to build trust and a positive relationship with them.

A Tool in Your Tool Box

You can’t control your online reputation through video alone. Online reputation management demands a holistic strategy. But video is still a powerful tool in your toolbox. They aren’t that difficult to produce and there are plenty of excellent resources out there which can help you craft a fantastic video series, so don’t be afraid to leap in and experiment. Your business will thank you!